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Environmental Sustainability as a complementary B2B Marketing Message

 

Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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Rs. 2,976

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  • Product Description
 

Considering the growing pollution of the natural environment, one can come to the conclusion that current business practices are not designed for guaranteeing a bright future. Therefore, in business markets – especially in the mechanical engineering industry – moving towards environmental sustainability becomes increasingly crucial for business success. This book reveals, how “environmental sustainability” can be implemented and used effectively as a complementary B2B marketing message. At the beginning of this paper, defining the concept of sustainability and green marketing laid the basis for further investigation. By means of an extensive literature review and primary research – conducted among managers of the Austrian mechanical engineering industry – the use of environmental sustainability in the marketing mix, possible benefits and challenges, and aspects, which need to be considered when implementing a green marketing strategy, could be identified. Finally, all results contributed to the creation of a guideline for marketers, concerning how to successfully integrate and use such a strategy.

Product Specifications
SKU :COC15261
AuthorMichael Buchberger
LanguageEnglish
BindingPaperback
Number of Pages136
Publishing Year3/26/2012
ISBN978-3639390575
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00