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Essentials of Entrepreneurship


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,886

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  • Product Description

Faustino Taderera, the celebrity, is the finest International Business brains ever produced in Zimbabwe and Africa and the most published business icon and guru nicknamed, "The Tom Peters of Zimbabwe, Africa and the Middle East." His students call him, "The Rumbler and the Caterpillar." This book, Essentials of Entrepreneurship, his 24th book, is a necessary companion for existing and aspiring entrepreneurs and covers, among others, topics such as:- status of world economy; history of entrepreneurship; business plans; production; finance; TQM; HRM; marketing plans; strategies for the 4 Ps; sales management; sustainable competitive advantage; core competencies; buyer and consumer behaviour; product, corporate and national branding; mergers and acquisitions; globalization strategies for firms and nations; tendering; Ansoff Product- Growth Matrix; the BCG Matrix, Porter’s generic strategies; Faustino Taderera is now one of the world’s most eminent and distinguished researchers. Faustino always says, "I am the Socrates, Aristotle and Plato of my time. Golden fish have no hiding place". He is a much sought after global academic and professional BRAND.

Product Specifications
SKU :COC16231
AuthorFaustino Taderera
Number of Pages524
Publishing Year2010-06-06T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00