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Essentials of services Marketing


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Essentials of Services marketing is a text for students and business people who recognize the vital role that services play in the economy and its future. Indian economy are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturing companies that, in the past, have depended on physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages. This book also tries to focus on some service industries which are typically driving the Indian economy like the information technology, Hospitality, Tourism based services. This is because, contextually, these sectors have become important to Indian economy in the present period. It is quite likely that this could be applicable to other Asian countries as well, which are in a similar in the state of development.

Product Specifications
SKU :COC64611
AuthorKiran Gangaiah0,Ramappa K.B. and Kadakol A.M.
Number of Pages264
Publishing Year2013-04-29T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00