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Ethical consumption as an identity project

 

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  • Product Description
 

Aim of this study is to explore Finnish ethical consumers: Their values, preferences and habits. I will view ethical consumption as an identity project, that is to say, I will study how the consumer of the postmodern times constructs his or her identity by making ethical consumption choices. This research is qualitative in its nature. I conducted six life story interviews with Finnish young adults, who declare themselves ethical consumers. This open-ended and in-depth research method enabled me to obtain true understanding of my informants'' behavior as ethical consumers.In organizing the transcribed interview data I used the methods of narrative analysis. I closely examined the interviewees'' stories, and found common patterns of meaning in them. Based on these meanings, I elaborated five different themes and analyzed the data according to them.

Product Specifications
SKU :COC38750
AuthorHeidi Romu
LanguageEnglish
BindingPaperback
Number of Pages120
Publishing Year9/21/2010
ISBN978-3838396262
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00