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Evaluation of Development Communication Content of Yoruba Newspapers


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  • Product Description

This study investigated the Yoruba language newspaper, particularly, in relation to their development communication content. The study adopted, principally, the content analysis method, and as a supplement, stylistic analysis. The three newspapers content-analysed were: Gbohungbohun, Iroyin Yoruba and Isokan. Yoruba language newspapers are weeklies. A total of 125 editions of the newspaper, spanning eleven years (1986-1996) were sampled. Stylistic analysis of the newspapers was done at the following levels: the graphitic/graphological, the grammatical, the lexical and the semantic. The following are some of the findings: Development-oriented items constituted 27.4% of the entire editorial content of the newspapers analysed. Among other measures, 17.3% of these stories were placed on the front page; 16.4% the back page; and 66.3% the inside pages. The treatment given to development-oriented stories in the newspaper was considered to be fair. The newspapers disseminated their development messages mostly through the news genre. This genre constituted 66.9% of all development-oriented items content-analysed.

Product Specifications
SKU :COC80831
AuthorAbiodun Salawu
Number of Pages176
Publishing Year2011-07-06T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00