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Evaluation of impact: NUEYS media campaigning

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The process of conceptualizing, developing, and disseminating media messages in order to achieve the short or long-term outcomes/changes require well thought programs, strategies or products. It the intended programs or efforts brought desired results should be scientifically measured whether it achieved awareness (knowledge) raising, engaged and developed interests’ of audience, assisted to bring about shifts in attitude and behavior, and contributed at skill enhancement of its customers. The “logical model” as tool provided evaluators with useful roadmap in determining the range of assessment that the programs, implementation strategy and its impact or outcome. Documenting audience feedback and applying some of the gaps will assist in improving organizational performance.

Product Specifications
SKU :COC64247
AuthorTadesse Beyene
LanguageEnglish
BindingPaperback
Number of Pages88
Publishing Year2013-02-19T00:00:00.000
ISBN9783659332463
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00