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Evaluation Of Promotional Tools Of Different Pharmaceutical Companies


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

Bangladesh Pharma market is getting competitive day by day. Emergence of new pharmaceutical companies, aggressive promotional approach of the leading companies, successive launching of new products, multifarious needs of the customers altogether have turned this arena a highly placeof competition for the marketers. Most of the companies are trying to snatch share from each other through formulation and implementation of different promotional strategies. Therefore an accurate understanding of the competitor’s promotional acceptance among the physicians is essential to set out the future strategies of our pharmaceutical companies.

Product Specifications
SKU :COC68771
AuthorMohammad Asadujjaman
Number of Pages60
Publishing Year2011-07-07T00:00:00.000
Edition1 st
Book TypeLegal profession: general
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00