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Exploaring and Predicting Attitude and Behaviour Towards Green Hotels


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

With the increased awareness of environmental problems, the protection of natural environment has become an issue of high relevance. Businesses across all sectors start to implement practices and develop products in order to minimise environmental damage as a part of socially responsible strategies. Hospitality industry is not an exception. Consumers' changing behaviour and preferences towards environmentally friendly products and services has prompted numerous hotels to engage in green practices. These actions help them not only to decrease overall environmental damage, but also to create a competitive advantage and establish themselves in a niche for environmentally concerned consumers. The purpose of this work is two-fold: to explore individuals' attitude towards green practices in hotels and to identify whether attitude and social influence could be considered as predictors for the intention to visit hotels that implement eco-friendly practices. These analyses should be useful for professionals in numerous industries, whose goal is to reconsider their company’s policies and regulations towards the protection of natural resources and targeting eco-conscious consumers.

Product Specifications
SKU :COC15234
AuthorNatalia Lidovskikh
Number of Pages88
Publishing Year9/28/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00