Exploring Consumer Preferences towards fast food Industry, Delhi,India

Exploring Consumer Preferences towards fast food Industry, Delhi,India


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

₹ 2,675

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  • Product Description

The book has been written in the form of a research project undertaken in order to solve a management decision problem dealt by a new fast food outlet planning to setup its business in Delhi. The book proceeds in a way with secondary data analysis of the industry (Exploratory as well as conclusive), followed by research design for a study conducted in the city, with application of tools like regression as well as factor analysis, & thereby, concludes with suggestions in regard to few important constructs to the new entrant which are actually vital for its operations in Delhi,India.

Product Specifications
SKU :COC59079
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05
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