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Exploring Consumer Preferences towards fast food Industry, Delhi,India

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description
 

The book has been written in the form of a research project undertaken in order to solve a management decision problem dealt by a new fast food outlet planning to setup its business in Delhi. The book proceeds in a way with secondary data analysis of the industry (Exploratory as well as conclusive), followed by research design for a study conducted in the city, with application of tools like regression as well as factor analysis, & thereby, concludes with suggestions in regard to few important constructs to the new entrant which are actually vital for its operations in Delhi,India.

Product Specifications
SKU :COC59079
AuthorGaurav Kalra
LanguageEnglish
BindingPaperback
Number of Pages52
Publishing Year27.03.2014
ISBN9783659311635
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-08-05 00:00:00