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Exploring Hospitality Sector Through Relationship Marketing


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

This Book explores that how relationship marketing (RM) influences customer retention and up to what extant hotels in hospitality industry of Pakistan are implementing and practicing it. Very little research work has been done on Pakistani market, especially the hospitality industry of Pakistan is not studied by researchers and scholars broadly. This study focuses on these gaps and provides platform to future researchers.

Product Specifications
SKU :COC15178
AuthorMuhammad Jalil
Number of Pages88
Publishing Year2012-02-08T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00