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Exploring Hospitality Sector Through Relationship Marketing

Exploring Hospitality Sector Through Relationship Marketing

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 
₹ 3,651

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  • Product Description
 

This Book explores that how relationship marketing (RM) influences customer retention and up to what extant hotels in hospitality industry of Pakistan are implementing and practicing it. Very little research work has been done on Pakistani market, especially the hospitality industry of Pakistan is not studied by researchers and scholars broadly. This study focuses on these gaps and provides platform to future researchers.

Product Specifications
SKU :COC15178
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24
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