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Exploring Predatory Pricing


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,675

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  • Product Description

Globalisation as well as possibilities of merging with other firms can give more opportunities for firms to survive. In some cases even more market power could be obtained and abused. As the fight for market share is taking on a new dimension with firms using a wealth of tactics, it cannot be excluded that some may want to resort to predatory pricing. Is the current legislation designed to defend those encumbered by major market players using predatory pricing techniques? Is it able to defend all possible sufferers, including customers? If the answer is in the negative, then how to draw the line between legal and predatory pricing? Isn’t it high time that present day legislation was changed to reflect present day firms’ likely thinking? This book answers these questions. It also explores the laws that companies need to observe as well as discusses ways forward so that customers’ welfare can increase.

Product Specifications
SKU :COC74854
AuthorBartholomew Tenerowicz
Number of Pages84
Publishing Year2014-12-17T00:00:00.000
Edition1 st
Book TypeInternational economics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00