Exploring The Relationship Between Purpose Brand And Brand Equity

Exploring The Relationship Between Purpose Brand And Brand Equity


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

₹ 3,651

Availability: Out of stock


Delivery :

5% Cashback on all Orders paid using MobiKwik Wallet T&C

Free Krispy Kreme Voucher on all Orders paid using UltraCash Wallet T&C
Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description

The purpose of the research in this book is to find out the relationship between a brand’s job focus and its related brand equity. Brand equity is a multi-dimensional construct subdivided into 5 dimensions, to achieve our purpose we did secondary research and selected Facebook as our purpose brand. In order to aid our research we have used qualitative as well as quantitative tools. We began with structuring a moderator’s guideline in order to conduct a focus group. We had open ended questions in the moderator’s guideline so that we can come up with some hypotheses and get enriched with the insights from our selected respondents. After the analysis by qualitative and quantitative approaches, it was ascertained that Facebook’s job focus is social engagement. For this reason, purpose brand and brand equity of Facebook is very high.

Product Specifications
SKU :COC15233
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24
0 Review(s)