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Expressing, Entertaining, and Empowering Queerness: Ellen DeGeneres


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  • Product Description

The discourse constructing a queer representative with LGBT identity embodies subversive queer rebellion grounding interdependence between advertisers, stars, and audiences in commercial television. Considering her media roles for American Express, CoverGirl, and J.C. Penney, as well as a daytime talk show host, Ellen DeGeneres expresses queerness, queer moments, and space in accordance with anti-heteronormativity described by Alexander Doty. In the mainstream advertising, using LGBT subculture texts is a strategy for advertisers to target mass heterosexual consumers, while simultaneously not to alienate homosexual communities. In U.S. daytime television programming, The Ellen DeGeneres Show emblematizes identity declaration of Ellen’s coming out episodes in 1997 and embodies entertaining segments in terms of a coming out party through talking, dancing, and liberating. In audience reception, viewers are empowered by a moment of pleasure, sympathy, and liberation in relation to DeGeneres’ queer performance in the media. Ellen DeGeneres, as a queer representative, signifies a satirical token of homonormativity to negotiate heteronormative media narratives in the mainstream media.

Product Specifications
SKU :COC51667
AuthorMing-Hao Hsieh
Number of Pages104
Publishing Year2012-11-03T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-06-08 00:00:00
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