This book aims at evaluating the experiential marketing potential of extreme sport activities, in special regards to the new sponsoring platform: the Base Flyer in Berlin. The book places particular emphasis on the importance and latest development of experience marketing, a tool to let brands and consumers enjoy interacting together. The findings revealed that if a brand finds a way to associate and authentically connect its values with the extraordinary and explicit character of extreme and thrill sport activities, the marketing campaign will have a sustainable impact on consumers'' brand perception. In order to give insights into the advantages of applying an extreme and thrill sport activity as an experience marketing tool, the author established a hypothetic sponsoring concept. It explains how to use the Base Flyer station, an extreme activity plat-form, as a communicator for a brand''s personality and value orientation.
|Number of Pages||136|
|Book Type||Sales & marketing|
|Country of Manufacture||India|
|Product Brand||VDM Verlag Dr. Müller|
|Product Packaging Info||Box|
|In The Box||1 Piece|
|Product First Available On ClickOnCare.com||2015-07-08 00:00:00|