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Extreme and adventure activities as experiential marketing tools

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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Rs. 4,396

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  • Product Description
 

This book aims at evaluating the experiential marketing potential of extreme sport activities, in special regards to the new sponsoring platform: the Base Flyer in Berlin. The book places particular emphasis on the importance and latest development of experience marketing, a tool to let brands and consumers enjoy interacting together. The findings revealed that if a brand finds a way to associate and authentically connect its values with the extraordinary and explicit character of extreme and thrill sport activities, the marketing campaign will have a sustainable impact on consumers'' brand perception. In order to give insights into the advantages of applying an extreme and thrill sport activity as an experience marketing tool, the author established a hypothetic sponsoring concept. It explains how to use the Base Flyer station, an extreme activity plat-form, as a communicator for a brand''s personality and value orientation.

Product Specifications
SKU :COC71006
AuthorClaudia Schramm
LanguageEnglish
BindingPaperback
Number of Pages136
Publishing Year2011-01-07T00:00:00.000
ISBN978-3639324204
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00