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Factors Affecting Consumer Decision Behavior


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The beverage industries now a day’s are in a turbulent market due to the consumption pattern of consumers. Thus it is essential to look at consumers purchasing behavior and their decision process so as to cast light on the factors that finally determine their purchasing behavior. More over due to market information accessibility the consumer of the world are enlightened to have what they need at a time. Here we infer that fast service is essential to these markets. Coca cola product is an internationally consumable product, so flexible marketing strategy according to the nature of the target market and consumer is essential. To do so finding the determinant factors affecting consumers purchasing decision behavior holds the lion share. The purpose of this study is also to investigate those factor affecting consumer decision to purchase coca cola product(internationally consumed good) at the Local Market.

Product Specifications
SKU :COC15252
AuthorYonas Ashagrie
Number of Pages88
Publishing Year11/29/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00