Factors affecting the retention of insurance agents

Factors affecting the retention of insurance agents


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

₹ 3,651

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  • Product Description

Insurance being one of the major economic drivers in Kenya has been experiencing many challenges ranging from corruption, mismanagement and poor marketing strategies,poor market penetration due to high rate of agents turnover in the indurstry.This book is intended to shed light on the major factors which influence the retention of insurance agent with great interest on the life insurance sector.Apparently retention of agents in a life insurance company has a multiplier effect,one,it is supposed to drive the company profitability positively;second,it is supposed to help the company attract,retain high net worth clients due to positive corporate image enhanced by the sales agents.It is the joy of the author to high light these factors so that if taken positively they can help the insurance companies in Kenya.

Product Specifications
SKU :COC16010
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25
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