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Factors for Maintaining Successful Business Partnerships


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

As organisations try to emerge from the recent economic downturn, they attempt to enter different markets to decrease their dependency on their core market. Due to high costs in R&D and the risk of failure, organisations try to sell the core components of their products to business partners who can incorporate these components into their own offering. Using a qualitative research method, we studied the case of TACHI as a player in the construction equipment industry. The purpose of the research was to find factors for maintaining successful business partnerships within this industry and also the role of co- branding in these business partnerships. Among other factors we discuss the importance of operational compatibility, commitment and trust, co-branding, and informal branding.

Product Specifications
SKU :COC70325
AuthorAlbin Atzmüller,Sylvia Kamande and Michael Sundblad
Number of Pages108
Publishing Year2011-10-19T00:00:00.000
Edition1 st
Book TypeInternational economics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00