Call Us 080-41656200 (Mon-Sat: 10AM-8PM)
Free Shipping above Rs. 1499
Cash On Delivery*

Factors Related to Moscow Teenagers'' Purchase Intention

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 

Check Your Delivery Options

 
Rs. 3,651

Availability: In stock

 
  • Product Description
 

Due to globalisation, a need to express your individuality becomes acute, especially among teenagers. Sometimes, this uniqueness is expressed through subculture apparel (goth dark leathers, emo pinkish-black leggings, hip-hop baggish pants, etc.) This research aims to discover the factors which are related to the young Moscovites'' intention to purchase subculture apparel. It was found that girls and boys have a similar attitude towards subculture clothing and that brands and prices are not important factors when the teens consider buying subculture clothing, among other findings.

Product Specifications
SKU :COC29239
AuthorEkaterina Kiseleva
LanguageEnglish
BindingPaperback
Number of Pages92
Publishing Year10/26/2010
ISBN978-3843366854
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00