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Factors Related to the Effective Implementation of Social Media Market

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 
Lebanese Tourist-Related (TR) businesses fall far behind the developed world in investing and using SMM. Since there are many benefits of SMM, why is this so? Also, to catch up to the rest of the world, what is the most effective way for Lebanese TR businesses to deploy an SMM campaign? So, it was the study?s purpose to find reasons linked to such low investment & use of SMM by Lebanese TR businesses and to help guide these businesses in effectively using SMM. Towards this purpose, the study used in-depth interviews with ten participants from ten different companies. Five companies had high social media ?visibility? and the other five didn?t. So, the participants? answers provided very useful information and solutions for the research problem. The results found that among the most relevant factors of little SMM investment & use by Lebanese TR businesses are that many don?t see benefits to using SMM and so don?t support it. The results also provided useful information on factors for effectively implementing SMM by Lebanese TR businesses.
Product Specifications
SKU :COC5610
AuthorNahed Taha
BindingPaperback
Number of Pages100
Publishing Year04/09/15
ISBN9.78E+12
Edition1st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece (Paperback)
Product First Available On ClickOnCare.com2015-06-24 00:00:00