Failure Elements of Implementing CRM Systems in Malaysian Enterprises

Failure Elements of Implementing CRM Systems in Malaysian Enterprises


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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₹ 3,651

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  • Product Description

Every year companies invest huge amount of resources in implementing Customer Relationship Management systems in their organizations. However, only 25% of these companies consider the implementation as a success. In other words, most of these implementations fail completely or do not meet expectations. There are lots of reasons mentioned for these failures such as organizational change issues, lack of IT and business strategy alignment, and company politics. This book studies the major reasons affect CRM systems success in developing countries such as Malaysia and differences between implementation in developing and developed countries.

Product Specifications
SKU :COC70949
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08
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