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Fashion Market and Design Management


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This research covers how high street fashion companies manage the new product development process to meet the demands of a new market.It give some definitions in the beginning of the literature review. And the primary research presents two case studies to help the reader understand the theories in the literature review.In the conclusion, I summarize the opinions from literature review and primary research, and make some suggestions about the standard process of a high street fashion company trying to enter a new market and to a company already in this market segment and interested in expanding its brand to a new market.

Product Specifications
SKU :COC23175
AuthorShuang Liu
Number of Pages84
Publishing Year2010-02-11T00:00:00.000
Edition1 st
Book TypeArchitectural structure & design
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-28 00:00:00
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