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Feasibility Study on Life Insurance Market of Pakistan

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,835

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  • Product Description
 

New Insurance Act-2000 in Pakistan requires that no insurance firms can cater to both segment (life and non life) under one company. The immediate impact of this law is that firms operating both segments under one roof have to separate them. IGI is one of the pioneer in insurance business in Pakistan and it serves both segments under single entity hence a need arises to assess marketing feasibility for the launch of IGI life as a separate entity from IGI’s general insurance business. In this book, we conducted a feasibility study for IGI to lunch operation of life insurance as separate entity. Our feasibility study includes study of product mix, consumer behavior, marketing strategy and financial analysis. Our findings suggest IGI to lunch life business

Product Specifications
SKU :COC76119
AuthorMohammad Abdur Rob Dewan and Mohammad Ali
LanguageEnglish
BindingPaperback
Number of Pages176
Publishing Year2014-02-20T00:00:00.000
ISBN9783848426584
Edition1 st
Book TypeLaw
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00