☰ Category

Feasibility Study on Life Insurance Market of Pakistan


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days


Check Your Delivery Options

Product Out of Stock Subscription

(Notify me when this product is back in stock)

Rs. 4,835

Availability: Out of stock

  • Product Description

New Insurance Act-2000 in Pakistan requires that no insurance firms can cater to both segment (life and non life) under one company. The immediate impact of this law is that firms operating both segments under one roof have to separate them. IGI is one of the pioneer in insurance business in Pakistan and it serves both segments under single entity hence a need arises to assess marketing feasibility for the launch of IGI life as a separate entity from IGI’s general insurance business. In this book, we conducted a feasibility study for IGI to lunch operation of life insurance as separate entity. Our feasibility study includes study of product mix, consumer behavior, marketing strategy and financial analysis. Our findings suggest IGI to lunch life business

Product Specifications
SKU :COC76119
AuthorMohammad Abdur Rob Dewan and Mohammad Ali
Number of Pages176
Publishing Year2014-02-20T00:00:00.000
Edition1 st
Book TypeLaw
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
0 Review(s)