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Female Consumer Behavior


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The objective is to study of female consumers’ perception regarding functional and psychological attributes govern a consumer’s choice of an Apparel Retail Outlet. We also study reasons behind buying branded apparels. Toward this we first make specific research hypotheses based on the functional and psychological attributes. Next we describe the descriptive design used to test these hypotheses. Then we have used non probability convenience sampling method and the sample size taken is 134 female respondents. This project is about the female consumer behavior for organized apparel store and for this we have used the Questionnaire survey method for the research purpose. Then the results, based on analysis of data collected are presented. Finally, we conclude our objectives based on result of analysis.

Product Specifications
SKU :COC14676
AuthorBhagvan Karnavat,Mitulkumar Deliya and Bhavesh Parmar
Number of Pages160
Publishing Year8/20/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00
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