Filling the gap


Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description

This thesis deals with the shortage of expert staff in Germany and the strategic role of German universities in containing it. The demographic development in Germany and the structural transition from an industrial into a knowledge-based and service-oriented economy causes a high demand for expert staff which especially applies to the so called MINT-disciplines. Encouraging the immigration of young academics from EU and third countries represents one way to compensate for the shortage of expert staff in Germany. Therefore, by recruiting international students, German universities take over a significant role in supplying the German labour market with highly qualified junior staff. However, to attract international young academics, German universities have to improve their marketing strategies and services for international students. A case study addressing the international higher education marketing of the TU Braunschweig and the support on offer provides an example of how universities can optimise their marketing and services.

Product Specifications
SKU :COC85767
AuthorJeanie Neumann
Number of Pages132
Publishing Year2013-05-09T00:00:00.000
Edition1 st
Book TypePolitical science & theory
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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