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Food Marketing To Children


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

This particular book aims to highlight the rivalry between ethical and unethical food marketing to children.Various case studies have been supplemented to elucidate how marketing ethics have been compromised by the advertisement agencies to gain profits.For this purpose basically the children have been made the target audience because of the mere fact that they are the ones who are more or less the doers of gullible acts of innocence

Product Specifications
SKU :COC42826
AuthorMadhubrata Rayasingh and Sudhir Kumar Mishra
Number of Pages76
Publishing Year2010-10-21T00:00:00.000
Edition1 st
Book TypeEconomics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00