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Forecasting Marketing Performance via Web Data Mining


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 2,749

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  • Product Description

The global economic crisis highlights how marketing forecasts are, most of the times, inaccurate and how companies’ survival is safeguarded by a systematic knowledge of the market players’ behaviors. The main goal for organizations to be competitive in the market is to increase the forecast accuracy and reduce the gap between actual versus expected results. Appropriate data mining models are one of the best supporting approaches to make different marketing decisions for decision makers. Analyzing and understanding customers’ behavior in advance represents the fundamentals for the development of winning marketing strategies. This research shows the strategic magnitude of how predictive data mining modeling tools uncover the precious hidden knowledge stored in large databases, through a structured marketing performance forecasting process in today’s competitive landscape.

Product Specifications
SKU :COC64942
AuthorValerio Veglio
Number of Pages124
Publishing Year2013-06-20T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00