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Forecasting seat sales in passenger airlines using the reverse traffic

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description
 

Since 1985, companies try to segment customers in base of their valuation and consider that people have a higher willingness to pay when it is close to departure date. The goal for segmentation is achieving higher precision in forecasts and in this research we found that segmentation of customers in base of their period of staying in destination is more achievable and found no segments for customers in base of their valuation in our studied routes. Also we found that people are not price sensitive but they are quite sensitive to price changes. No matter the direction of a price change would be, there are people who are more interested to buy when price changes. Of course the competition in a market controls the steadily increasing prices but price volatility is apparently a persuading factor for travelers to make a buying decision. In this research, we used a large database from a major North American airline which had all flights information between three routes in a period of 18 months.

Product Specifications
SKU :COC70440
AuthorMehrdad Varedi
LanguageEnglish
BindingPaperback
Number of Pages68
Publishing Year2011-05-18T00:00:00.000
ISBN978-3639347340
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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