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Foreign Market Entry into China

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

The purpose of this study is to investigate the market entry process of the Western firms into China from the business network perspective, especially its China-specific features under the influence of the common business practice, guanxi, in the market there. Guanxi is a phenomenon deeply rooted in the Chinese culture. It is the Chinese way of cultivating a relationship. Unlike business relationships created by the Western firms in the western markets, which are the result of the interaction of the firms over time, guanxi functions more like prerequisite of business transactions. Compared with relationships in business network theory, guanxi lays more emphasis on the individual level, the social dimension of the relationships between business entities. The different way of relationship building of the Chinese is therefore supposed to influence the market entry process of the Western firms into China. The process is expected to be more time consuming, involving more non-business actors and non-business activities than the entry process of Western firms into Western countries.

Product Specifications
SKU :COC27206
AuthorTao Yang
LanguageEnglish
BindingPaperback
Number of Pages112
Publishing Year2010-01-09T00:00:00.000
ISBN978-3843350464
Edition1 st
Book TypeInternational economics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00