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Formal and Informal Sources Effecting Consumer Buying Behavior


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

This book is a research work on telecom sector of Pakistan. it is a comparative study of two cellular companies Warid and Telenor Pakistan. After using a product user has a perception about the product and can express his opinion on others. These expressions are unpaid and unplanned and are known as informal sources. On the other hand formal paid and planned. These are advertisement, sales promotion etc.The main objective of this research is to find out the behavior of consumers when they come across formal and informal sources of communication, which source effects their buying behavior most positively or negatively.

Product Specifications
SKU :COC71562
AuthorShahzad Khan
Number of Pages76
Publishing Year2011-09-26T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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