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Formulating Value Proposition For A Java Mobile Application

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

This research focuses on the value proposition of a Java mobile application (Tex2+) as perceived by end users (customers) and three kinds of business customers – a Kenya government parastatal, a financial institution and a GSM provider. There have been problems previously; firstly, is the issue of expensive costs using short messages. Secondly, there are problems that have existed for mobile developers in the mobile business ecosystem, namely; multiple platforms, lock-in practices, poor alignment of software to business processes and poor market place practices by participants. Thirdly, there is a business model problem; how does one merge economic theory and technology to arrive on a profitable business model? The research observes that a developer can promote his application directly to Kenyan end users – positive network effects lead to more value in the network. But they should not forget to incorporate businesses in their approach to value proposition.

Product Specifications
SKU :COC65421
AuthorMark Gachara Irura
LanguageEnglish
BindingPaperback
Number of Pages180
Publishing Year2013-06-17T00:00:00.000
ISBN9783659412424
Edition1 st
Book TypeComputing & information technology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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