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Framing Conflict: Afghanistan


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The media has a strong social and cultural impact upon society. This is predicated upon its ability to reach a wide audience which often sends a strong and influential message. Marshall McLuhan uses the term “the medium is the message” as a means of explaining how the distribution of the message can often be more important than the message itself. It is through the persuasiveness of media such as television, radio and print media that reach the target audience. These have been influential media as they have been largely responsible in structuring people's opinion. Television broadcasting has a large amount of control in influencing the content that society watches and the times in which they are viewed. This is a distinguishing feature of traditional media and although they are by no means redundant, the development of the internet has challenged the traditional participation habits involved in media such as television.

Product Specifications
SKU :COC90692
AuthorYasir Waseem Iqbal
Number of Pages84
Publishing Year2013-10-28T00:00:00.000
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00