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FUNCTIONING AND MARKETING STRATEGIES OF WOMEN SELF-HELP GROUP

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

Self Help Group(SHG) In India Self- help groups activities are implemented by the Government so as to eradicate the poverty in the rural area, because more number of people live in that area and they are lack in education, food, shelters and economy. Women actively participate in SHG for their attainment of the empowerment. SHG members are the creators and they develop large number of products, some of which compete with branded/market-established products in terms of quality. However, there is a lack in advertising these products, which can be considered as an essential part for effective marketing. This study will focus on the functioning pattern of the Women Self Help Group''s in Tamilnadu, India and their marketing practices. This study will also highlight certain target areas to which they have to concentrate in order to develop their activities.

Product Specifications
SKU :COC38727
AuthorAdalarasu Balraj
LanguageEnglish
BindingPaperback
Number of Pages260
Publishing Year8/20/2010
ISBN978-3838394206
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-01-08 00:00:00