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Fundamental Success Factors for Online Shops

 

Marketed By :  AV Akademikerverlag   Sold By :  Kamal Books International  
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  • Product Description
 

Revision with unchanged content. German E-commerce is well-off; an average growth in revenue of 17% in the first half of 2005 implies much better market conditions than the traditional retail business has experienced. Nevertheless numerous online shops are struggling with increasing competition and shop shutdowns appear as frequent as openings. Consequently it is the objective of most online shops to motivate consumers to purchase. Due to the fact that many online shops fail to accomplish this objective, this study intends to investigate which characteristics online shops have to provide in order be chosen by consumers. To investigate this issue the author has conducted a survey with two research questions: - What characteristics of online shops are potential choice criteria from the consumer’s perspective? - Which choice criteria are the most fundamental success factors?

Product Specifications
SKU :COC15730
AuthorRalf Hossdorf
LanguageEnglish
BindingPaperback
Number of Pages136
Publishing Year5/31/2012
ISBN978-3639420814
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandAV Akademikerverlag
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00