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Gender Advertising: Women Stereotypes in Print Advertisements


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
The intense use of female images in print media can be seen almost everywhere today. Women's stereotypes all over pages of magazines, newspapers, catalogues and etc; they are all along the streets on billboards, flyers, and stands. Print media like print advertisements incorporate social messages within their design and visual elements. This remains unquestioned. Therefore it seems relevant to explore such an approach in detail and to investigate the roots of the use of such stereotypes. There are six theories related to the women stimuli in print advertising field. These theories are: Gender self-Schema, Arousal Theory, Selective perception, Self-concept, Distraction, and Aggression theory. With the help of these theories one can closely observe the distractive points behind women depictions in print advertisements.
Product Specifications
SKU :COC10139
AuthorNeda Nourmohammadi
Number of Pages60
Publishing Year11/07/12
Edition1 st
Book TypeThe arts
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece(Paperback)
Product First Available On ClickOnCare.com2015-10-08 00:00:00