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Generation 'connected'


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The aim of this enquiry is to provide a modest insight into the consumer behaviour of generation Y as postmodern consumers in a digital setting. The study adds to the literature on inter-generational issues and Internet user behaviour with reference to generation Y and digital technology. In 2012, many Y-Geners turned 32 years old. How much do we really know about Gen Y? A number of disparaging remarks have been made about this generation by employers, the media and educators. They seem to have their own attitudes and lifestyle, quite distinct from earlier generations of workers and students. Baby boomers and Gen X now face the challenge of educating and/ or managing this younger population.

Product Specifications
SKU :COC15929
AuthorJessica Lichy
Number of Pages52
Publishing Year2012-07-09T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00
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