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Global Marketing for Australian Education


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,066

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  • Product Description

International Education has become a global industry, driven by aggressive marketing overseas of degree programs by universities. Actors in international education are contributing to the new phase of international education industry. International education providers, thus, need to acknowledge the developments, understand marketing strategies and address the challenges of the future. By investigating Australian international education industry, this book explores the concepts and practices of international marketing strategies from Australian educational institutions. Marketing lessons and strategies from Australian international education are the highlight of this book.

Product Specifications
SKU :COC28721
AuthorNattavud Pimpa
Number of Pages172
Publishing Year2010-08-06T00:00:00.000
Edition1 st
Book TypeInternational economics
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-29 00:00:00