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Global Television and Cultural Desensitization

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
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  • Product Description
 

This work discusses global television and its role in the process of cultural desensitizatiom. It investigates two famous western TV game shows, "Wheel of fortune" and "who wants to be a millionaire", in spreading western values in non-western cultures, namely in a chosen Muslim community. The work discusses the issue from the perspective of the psychological process of desensitization which posits that continued exposure to a negative stimulus tends to reduce the psychological tensions caused by the contradictions of such stimulus, and results in a gradual process of acceptance of the stimulus. The work is part of a series of research tracing the impact of the new communication technologies in redefining such major communication constructs like audience and mass media and media effects.

Product Specifications
SKU :COC38590
AuthorMahmoud Galander
LanguageEnglish
BindingPaperback
Number of Pages52
Publishing Year2010-09-12T00:00:00.000
ISBN978-3639315493
Edition1 st
Book TypeMedia studies
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-31 00:00:00
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