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Globalization of Chinese Companies

Globalization of Chinese Companies

 

Marketed By :  VDM Verlag Dr. Müller   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 
₹ 3,651

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  • Product Description
 

Over the past 30 years, China has enjoyed the longest and most rapid economic development in history. As part of that phenomenon, Chinese companies such as Lenovo, Huawei and Haier have in recent years increasingly stepped up their internationalization efforts in order to compete globally. Despite the huge business impact and future implications, there is little academic literature on globalization trend of Chinese companies from a corporate strategic perspective, since most of the existing literature derives from a macro-economic standpoint. This book therefore provides a pioneering and refreshing analysis of the global corporate strategies and development of two of the largest Chinese companies (Huawei & ZTE), in one of the most fast-paced industries (telecommunications). Using a proven analysis framework, key characteristics of the globalization strategies of Chinese companies were identified and analyzed. This book aims to shed some light on corporate strategies of Chinese companies with global aspirations, and should be especially useful to senior executives in multinational companies, or anyone else interested in understanding Chinese corporate behavior and global strategies.

Product Specifications
SKU :COC70196
Country of ManufactureIndia
Product BrandVDM Verlag Dr. Müller
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08
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