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GRAM BIMA "Rural Insurance"


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Project Gram Bima elaborates on the present state of affairs of the Insurance Sector. The market scenario in the hinterlands are actually wooing brands and big companies to venture in to their territory. From a writeup of Pradip Kashyap, CEO of OrgMart, it was evident that it was the rural markets that saved India in the time of Recession. Eminent Professor Dr. C.K.Prahlad also indicated the importance of Marketing at the bottom of the Pyramid through his book "Fortune at the bottom of the Pyramid". This work is a primary research to support the fact that the rural markets can no longer be ignored.

Product Specifications
SKU :COC70749
AuthorArnab Bandyopadhyay
Number of Pages60
Publishing Year2011-07-21T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00