Greek Consumers’ Purchase Intentions towards Dairy Functional Foods

Greek Consumers’ Purchase Intentions towards Dairy Functional Foods


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

₹ 3,651

Availability: Out of stock


Delivery :

5% Cashback on all Orders paid using MobiKwik Wallet T&C

Free Krispy Kreme Voucher on all Orders paid using UltraCash Wallet T&C
Product Out of Stock Subscription

(Notify me when this product is back in stock)

  • Product Description

Functional foods represent one of the food categories that are widely recognized for their added health benefits. The primary aim of this study is to identify the factors that influence the Greek consumers’ purchase intentions of dairy functional foods. The Theory of Planned Behaviour is adopted, as it is considered appropriate for this research. The study uses quantitative methodology. Overall 154 complete and usable questionnaires were obtained. The statistical procedure used for testing the hypotheses is mainly multivariate linear regression. A proposed model is developed, which could be further validated in the future, as 63.4% of the variables are explained by the model. The value of this study is that having a better understanding of the factors behind purchase intention of dairy functional foods could assist marketers of these products to improve their marketing communication messages and channels used.

Product Specifications
SKU :COC64583
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08
0 Review(s)