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Green Consumer Behavior and Environmental Sustainability

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description
 

The increasing awareness about the green house gases and their effect on environment, consumers of the developing countries seems hopeless in protecting natural environment as compared with the developed countries. This book provide guidelines to managers to understand green consumer behavior and introducing how consumer make decision towards choosing a green product and what important factors can affect on consumer decision making. This research also clearly demonstrates that Swedish consumers evaluate environmental benefits in product and potentially a young green consumer segment is exists in Sweden. In this book authors examines and assesses the different important factors that affect green purchase behavior on consumers in Sweden. This book however provides a new direction for the environmental marketers for devising an effective marketing strategy based on the product attributes green versus non-green. Target Audience; Business school faculty, Energy Marketer Managers, Renewable Energy Developers, Graduate Students of business schools.

Product Specifications
SKU :COC15783
AuthorUsama Awan and Muhammad Ammer Raza
LanguageEnglish
BindingPaperback
Number of Pages108
Publishing Year2012-02-07T00:00:00.000
ISBN978-3659172205
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-25 00:00:00