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Green Marketing as a tool to gain sustainable competitive advantages


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 5,066

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  • Product Description

Being Green in today's life is compulsory for all businesses, and companies not getting involved in green campaign may face serious problems in near future. “Green Marketing as a tool to gain sustainable competitive advantages" is a comprehensive book which shows companies and entrepreneurs why to engage in green activities and how to translate their green strategies into competitive advantages. Focusing on business plan and marketing plan, this book pave the way for whom they wish to benefit from green activities.

Product Specifications
SKU :COC15454
AuthorEhsan Mehdizadeh Hanjani
Number of Pages156
Publishing Year7/30/2012
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-24 00:00:00