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Green Marketing in Indian Retail Sector


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

There has been a growing awareness among consumers around the world about protection of the environment they live in, consumers, both individual and industrial, are favoring to buy environment-friendly products as they feel that green products are safe for use. This work has explored the consumers’ attitude towards green products and retailers with green image and also gives a viewpoint of retailers towards green products and green marketing. This work also offers suggestions to retailers for becoming more green to have competitive advantage in the market.

Product Specifications
SKU :COC64651
AuthorTanushri Purohit and A.K.Das Mohapatra
Number of Pages280
Publishing Year2013-09-20T00:00:00.000
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-08 00:00:00
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