Guerrilla Advertising

Guerrilla Advertising


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
This article review is an attempt to update the knowledge in modern advertising field, specifying on Guerilla advertising approach, founded by ?Jay Conrad Levinson? in the United States of America. Guerilla advertising approach sets a trap for an audience and catches it totally unaware in order to deliver a message it may not even realize it is receiving. By the time it realizes it has just seen an advertisement, it has already been hooked. Semiotics which is a Semiotic is a triadic relation among a sign (icon/index/ symbol) can analyze marketing and advertising experiences properly. By applying semiotics theory which is a cognitive science, creating a product concept that corresponds to the denotative and connotative meaning and formulating a creative way of thinking and product conceptualization will be possible.In this book, our contributors are Neda Nourmohammadi, Sabzali Musa Kahn, Jaffri Hanafi and Nik Nairan Abdullah
Product Specifications
SKU :COC10134
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece(Paperback)
Product First Available On ClickOnCare.com2015-10-03
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