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Guide to a Successful Joint Fair Participation


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 3,651

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  • Product Description

Joint exhibition stands, shared between several companies, have become more popular at international trade fairs. Participating in a fair together brings many benefits to the co-exhibitors, such as reduced costs and shared responsibility. However, there are also challenges, for example, with the communication processes between the co-exhibitors. The more parties involved, the more careful coordination the whole process requires. This guide is compiled in order to help any party involved in a joint fair participation process. The guide covers the whole process from the planning phase all the way through to the final evaluation of the event providing hints and concrete examples along the way. The guide is based on a research, where the methodology consisted of a case study, observation and interviews.

Product Specifications
SKU :COC15159
AuthorLotta Väinölä
Number of Pages120
Publishing Year3/22/2012
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-07-27 00:00:00