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Harry Potterization

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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Rs. 4,835

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  • Product Description
 

This book looks at “Harry Potterization” through the lens of Malcolm Gladwell’s Tipping Point: How Little Things Make a Big Difference. The implications of Tipping points are highlighted to develop the brands within their wider brandscape in order to be a sustainable relationship brand. Harry Potter brand is tipped through its influential and yet delivers memorable message while interfering the situations and context impending. Malcolm Gladwell’s Tipping Points finest applied on Potterization which can act as a model for Pakistani film brands to consider while performing in an entertainment industry which is already in its infant form. This book contributes to the development of a film brand theory, from the exemplary archetype of potterization phenomena.

Product Specifications
SKU :COC75035
AuthorMariam Munir and Kashir Asghar
LanguageEnglish
BindingPaperback
Number of Pages168
Publishing Year2014-07-07T00:00:00.000
ISBN9783659356889
Edition1 st
Book TypeSales & marketing
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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