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Heads in Beds: Strategic Discounting for Hotels

 

Marketed By :  Scholars' Press   Sold By :  Kamal Books International  
Delivery in :  10-12 Business Days

 
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  • Product Description
 

This book provides a customized statistical approach that determines whether or not discounting hotel room rates is actually an effective pricing strategy in the lodging industry. The study assesses the long and short-term relationships between discounting room rates and hotel financial performance when considering the non-stationary conditions of a time series data set. The research is rooted in an operational based perspective with regard to the challenges presented by the perishable nature of room night sales - the loss of which may impact a manager’s fundamental responsibility: to generate maximum revenue from the existing hotel room capacity. The research is at the forefront in its use of the methodological procedures that support a theoretical framework capable of providing explanations regarding managers’ internal process of discounting as an effective pricing strategy that could compensate for times of decreased room demand.

Product Specifications
SKU :COC75105
Country of ManufactureIndia
Product BrandScholars' Press
Product Packaging InfoBox
In The Box1 Piece
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