Health promotion strategies aim to reduce the chances of diseases occurrence.Health promotion requires action at various levels to achieve optimum health for the masses. This entails honoring of rights of the individuals to get what they deserve from the government for creation of healthful living conditions. It also requires that individuals shoulder their responsibilities to exhibit healthy behavior and to comply with public health laws. This book attempts to outline the theoretical underpinnings of philosophy of health promotion. In doing so, it draws upon seminal work done by various experts and agencies in this field. The book also touches upon the role of the latest developments in biotechnology (cloning, genetics) as well as about the role of mass media and internet in health promotion. The USP of this book is the practical examples and case studies used by authors of various chapters. The book will certainly fill the void of postgraduate(PG) level writing in the discipline of Public Health .The book will be of immense use for students / faculty of Public Health. Health administrators and medical fraternity in diverse settings will also be benefited by the book.