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Healthy and Beautiful From Head to Toe


Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description

The studied problem is how Ana Aslan Health Spa was able to develop different types of spa services and create a name well-known on the local and international market, generating incomes increases each year since its opening in 2004. * Object of study is to analyze the product and the market of Ana Aslan Health Spa, our mission being the reengineering of the spa in order to increase profitability. * Studied statistics of industry are the analysis with general worlwide trends and present situation on the balneary market in Romania we were able to show the rapid growth and potential of these services in the next years, potential that started to be exploited by other competitors also. * The main tasks of the study are: - to put together the competitive set of Ana Aslan Health Spa with primary and secondary competition and to set up a SWOT analysis, which showed the need of a Benchmarking of its services (packages, procedures, subscriptions) to the competition and to the industry standards; - Determining the necessity of an audit of all services in the spa (packages, procedures, subscriptions) in direct relation with the spa business mix, distribution channels and price policy.

Product Specifications
SKU :COC71602
AuthorIonica Oncioiu and Anca Nedea
Number of Pages96
Publishing Year2011-11-09T00:00:00.000
Edition1 st
Book TypeBusiness & management
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00