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Hedonic, Rational, & Influential Factors on Adoption Intentions

 

Marketed By :  LAP LAMBERT Academic Publishing   Sold By :  Kamal Books International  
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  • Product Description
 

New products are important for competing in today's markets. Innovation is a major success factor for any organization. It distinctively provides companies with vitality and differentiation. This research laid out the findings prior academic studies towards innovation, novel fast moving consumer goods (FMCG), and consumers’ adoption process. Subsequently, this study measured the impact of various hedonic, rational, and influential components on consumers’ attitude formation and adoption intention towards innovative FMCG in Egypt. Quantitative research was conducted with a descriptive purpose to obtain the needed insights. The primary data collection was through administrated questionnaires. The aim was to determine and portray the Egyptian consumers’ feelings and the characteristics concerning innovative FMCG. It described the nature and importance of the variables under each components (hedonic, rational, and influential factors) related to the formation of the consumers’ mindsets which impacts their adoption intentions. The variables are examined using pre-formulated hypotheses.

Product Specifications
SKU :COC86409
AuthorEiman Negm,Passent Tantawi and Farid El-Sahn
LanguageEnglish
BindingPaperback
Number of Pages188
Publishing Year2013-03-15T00:00:00.000
ISBN9783659369469
Edition1 st
Book TypePsychology
Country of ManufactureIndia
Product BrandLAP LAMBERT Academic Publishing
Product Packaging InfoBox
In The Box1 Piece
Product First Available On ClickOnCare.com2015-10-08 00:00:00
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